We assist our clients in building more relevant and purposeful brands, by putting consumers at the center of the equation. We approach the branding discipline at 360 degrees, and always at a strategic level: from audit, to positioning, to segmentation and brand architecture
We work on various type of innovation projects, by focusing at times on the process, on the culture, or advising our clients on new business models, new product and service ecosystems ready for the digital transformation in their respective industries.
We work alongside our clients in improving their route to market, both at home and abroad, in improving their revenue management strategy, or in developing an international growth strategy.
Our motto is: “We are no designers. Therefore we do the best strategic design.” Our Design services include design strategy, design thinking to innovation and branding, and design research.
About Amati & Associates
We operate at the crossroads of three complementary – if not paradoxical – disciplines:
- Management Consulting: the “analysis before action” approach, the traditional fact-based advisory model.
- Consumer/ Customer Research: the outside-in approach, both in qualitative and quantitative terms.
- Creative/ Design Thinking: the “action before analysis” method, ideal in high uncertain markets
Our partners have significant experience both on the advisory and client side, and we therefore focus on combining a strategic point of view, with a clear and detailed “what’s next”.
We do not staff a project on the basis of our available resources, we build the team that can solve the problem. Our projects teams are “top-heavy”, as we prefer to work with senior partners, with a good perspective of what the challenge is. Most of us have been on the client side, and have purchased advisory and agency services: we therefore put a lot of attention in developing a clear “so-what” for our insights, recommendations and conclusions: we build a clear and actionable path for – and with – our clients, and this is why they use our services again and again.
They are strongly professionals, clever and able to manage high complexity scenarios.
A&A has the strength to stand by their convictions, which remain true to the consumer and/or market viewpoint. Their outside-in thinking ensures that any organization is more competitive and responsive to external forces.
Filiberto had not only delivered insights but also recommendation on how to use those for brand benefit. He is a great marketer and amazing person to talk to being able to explain complicated and complex ideas clearly. Plus he has a great sense of humor which makes working with him even more pleasant
Fake Digital Transformation Lately, I had several high-level conversations on technology and digital transformation. But among all these C-suites chats, two always stand out from the rest: the first one, was a research interview on the #theBlur, and I was caught
Laddering is a research technique, which enables hierarchical positioning of concepts in pre-defined clusters. Traditional brand and product benefits ladders, used to be built around three categories: technical, functional and emotional benefits. In other words, all product and brand offers
During the past weeks, I had the pleasure of attending and speaking at various conferences, in which, one way or another, Artificial Intelligence was one of the key topics for discussion. These are my related learning; 1. Fear of Artificial intelligence is